Unifying business
thinking and psychology to build impactful brands
WHO I AM
About me
I began my career in branding in 2012. Though I have since transitioned across industries and professions, strategic development and creative communication have consistently shaped my professional journey.
At the core of my endeavors is a commitment to fostering economic and human flourishing. To achieve this, I have developed a heart-centered approach that blends business acumen with psychological insight, producing sustainable results for the organizations and individuals I work with. I believe in the transformative power of businesses to effect positive change in the world and am excited to contribute to this process.
While I find fulfillment in my role as an independent consultant, I am convinced that teamwork amplifies our impact. This is why I am now looking to join a creative agency, where I can collaborate with a larger team of talented professionals.
I bring a wealth of experience from diverse regions, including the Americas, China, Europe, India, and the Middle East. In my role as a brand strategist and communications consultant, I seamlessly integrate the skills I honed in my other roles as a co-founder, educator, and psychologist.
I look forward to joining your team and achieving extraordinary results together.
HOW I WORK
My Approach
I help companies and individuals connect with their audience authentically.
As a brand strategist, my mission is to build impactful brands and foster meaningful connections between brands and their stakeholders. My approach is grounded in three foundational pillars.
The first pillar is crystallizing what the brand stands for, uncovering its “inner knowing.” Achieving clarity about the brand’s identity fosters integrity in both being and doing. This foundation leads to the second pillar: alignment. Here, internal and external stakeholders develop a shared understanding of the brand identity, enabling them to make decisions that reflect the brand’s essence and to authentically engage with its products and services.
The third pillar is relationship building, which blends active listening with authentic expression. In brand building and market relations, successful relationship building requires both passive engagement (data analysis) and active engagement (customer service and marketing), ensuring coherent and consistent brand communication.
In my work, I integrate business intelligence, design principles, and psychological insights to create brands that resonate deeply and make a lasting impact.
Comprehensive Research
I meticulously investigate market trends, consumer behavior, and competitor strategies to inform strategic decision-making and effectively position brands within their target audiences.
Brand Strategy
I develop comprehensive brand platforms that resonate effectively with target audiences, ultimately driving brand equity and market success through strategic differentiation and consistent brand experiences across various channels.
Marketing & Communications
I craft and execute integrated strategies that leverage various channels and tactics to effectively reach and engage target audiences, driving brand awareness, loyalty, and conversion.
Project Management
As a hands-on professional, I've led numerous projects and campaigns, ensuring a thorough alignment with strategy, timely delivery, and budget adherence.
Design
I create visually compelling graphics, user-centric websites, and presentations that drive engagement and conversion. In other cases, I work with designers, developers and stakeholders to ensure alignment with brand strategy.
Brand Strategist and Communications Consultant
I work with brand agencies (Fabula Branding), start-ups (HeyLayer NFT marketplace), impact investors (DÓBRA Impact Venture Studio, UXPressia), edTech (Feiy Sustainability Platform) & others.
2019–2024
Education and Training Manager
WIE International
Shanghai, China
2017–2020
Co-Founder and Managing Director
Meliora School
Minsk, Belarus
2016–2017
Co-Founder and Director Of Marketing & Business Development
Meliora School
Minsk, Belarus
2016
WHAT CLIENTS SAY
Testimonials
During the preparation for our venture studio's inaugural event, I had the pleasure of collaborating with Nika. My initial outreach to her was to seek assistance in onboarding academic speakers, agenda creation, and I must say, working with her was truly a delightful experience. Nika's diverse skill set impressed me greatly. Not only is she a proficient communicator, but she also possesses a deep understanding of both business and digital health domains. However, what truly sets Nika apart is her exceptional empathy, which shines through in every interaction. Based on my experience, I wholeheartedly recommend Nika to anyone seeking solutions to their communication challenges. Her expertise and genuine empathy make her an invaluable asset in any collaborative endeavor.
Julia Nekhai
PR & Community at DŌBRA, Impact Venture StudioWorking with Nika on Big Idea Lab branding and website design has been an absolute pleasure and a transformative experience. Nika's unique approach, infused with mindfulness and a keen eye for beauty in everything, brought a level of depth and authenticity to our project that exceeded all expectations. From our initial consultation to the final product, Nika demonstrated a remarkable ability to understand and encapsulate the essence of our brand. Her attention to detail and commitment to mindfulness ensured that every aspect of the design process was imbued with intention and purpose. What truly sets Nika apart is her ability to see beauty in everything and to seamlessly integrate that perspective into her work. This not only resulted in a visually stunning website but also created a cohesive brand identity that resonates deeply with the Big Idea Lab audience. Nika's professionalism, creativity, and dedication to her craft are truly commendable. Working with her has not only elevated our brand but has also been an enriching and enlightening experience. I cannot recommend Nika highly enough for anyone seeking exceptional branding and website design services with a mindful touch. Thank you, Nika, for your incredible work and for bringing your unique perspective and passion to our project.
Marina Romashko
Co-Founder at HeyLayer, Founder and Coach at the Big Idea LabNika developed a website for me and helped with a promotional strategy. What I particularly liked about working with Nika were clear and timely communication; meeting deadlines; Nika’s ideas on how to make the website more visually appealing and user-friendly; valuable recommendations for building brand communication strategy; outstanding results exceeding my expectations. I can totally recommend Nika, and I am looking forward to working with her on my new projects.
Yana Liauchuk
Customer Advocacy Expert, NVC Facilitator, Human Design ReaderCLIENTS I WORKED WITH
